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Data to action, fast. Data-inspired impulses and insights for strategy, experimentation, analysis, culture, and action. Gain momentum and excellent experiences. Company and founder backgrounds, stories, events.

Data paralysis – From dashboard chaos to decisions that ship Mar 11, 2026

One of my clients – a mid‑markets CMO and his marketing department – ran 12 dashboards. Some were barely touched. In steering meetings none of them guided choices. Directions were taken rather based o...

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