Client Case · Kosmetikfuchs · Inspiration Sprint
How analysis reveals the real bottleneck.
Kosmetikfuchs. A digitally experienced company with new setup, good tools, and seasoned team – but still, performance dropped after their relaunch. darive Inspiration Sprint structured their data and exposed the problems.
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“When we looked at the analysis results – especially the session replays and the additional GA4 data that backed them up – it suddenly clicked. We saw exactly where our users struggle or drop off, particularly on mobile. We couldn't reach such level of clarity out of our own efforts.”
Marcel Schnitzler, CEO,
Kosmetikfuchs.de – Schnitzler GmbH & Co. KG
Sector
Online Shop for Cosmetics
Size
~25–50 employees
darive Services
Inspiration Sprint, Tech Check
Key outcomes
Clearly identified funnel weaknesses, focus on critical login and checkout flows, prioritized idea backlog, foundation for an in‑house experimentation engine (darive Ability Track)
The challenge
Kosmetikfuchs is far from being a digital rookie.
Over the years, they built solid tracking, tuned their campaigns, and prepared a major relaunch – a more modern, more convenient experience that still needed to feel familiar to their customers.
However, after go‑live, a difficult and persistent challenge appeared: Despite the better setup and polished UX, performance dropped in comparison to the old system. Big enough to hurt, not clear enough identifiable to pinpoint at one obvious major problem – the cause disappeared in a sea of possible reasons and numbers. One issue Kosmetikfuchs could identify and fix it internally. But still, the gap remained.
What they now needed, was a clean, honest view of where and why the new system was leaking performance – so they could actually focus on and soon fix the right things.
Why darive
Kosmetikfuchs had been working with Thomas Gerstmann (darive) for years on tracking, integrations and also on the relaunch itself, thus trust was already there.
Reason for the Inspiration Sprint was the hard point that, despite having dashboards and data, the team still couldn’t identify the core problem.
The now starting Sprint brought exactly that: A structured deep dive that linked their big picture to the most painful areas. Further, as one potential next step, darive is able to transform these potentials into a focused, realistic set of next moves: The team gets empowered by training their very own improvement and shipping muscle themselves – supported by darive Ability Track. The result? Not being dependant anymore on an permanent black box of external expertise that sits outside of the company.
“Thomas and darive helped us to understand our shops new whole customer journey – and how it changed by comparing it to the old shop. On this basis, we could dig deeper into precisely identified session replay sessions – and suddenly the real issues became clear.”
Marcel Schnitzler, CEO,
Kosmetikfuchs.de – Schnitzler GmbH & Co. KG
The process
The Inspiration Sprint runs on a clear and structured process – its applying the very same principles whether you look at a B2B funnel, a service journey, or like in this case at an online shop, or any other goals you might want to go for.
1Big picture first
Map the core of your complete customer journey instead of diving into single reports: Core journeys, channels, audiences, key touchpoints, system boundaries.
2Find the problematic zones
Put old vs. new setup side by side. Research in deep different traffic sources and device types. The pattern was here: The new experience underperforms on mobile while. And this while mobile traffic share has grown. This brings a quiet, compounding shift that standard reporting never put in the spotlight.
3Deep‑dive into mobile reality
Combine GA4 data with session replays. You literally watch people get stuck on “simple” steps, lose orientation in overlays, crawl through forms. The shiny new “more convenient” login reveals itself as a hidden brake.
4Light up what used to be a dark corner
You notice that some of the most important questions can’t even be answered – because nobody ever tracked such details properly. In this case, we wanted to know if guest orders or email logins (instead of classic password logins) were problematic. So we stopped, add targeted GA4 events around these suspected problem zones, collect a few weeks of data, and so turned guessing into a confident diagnosis.
5Surface overloaded parts of UX
Overlays and summary screens try to do too much. Users like the features, but pay for them with lost “at a glance” clarity and extra friction. You see it in the replays – once you know where exactly to look for it – immediately.
6Turn insights into shipped outcomes
All of this lands in one working document: A sharp analysis document with a clear focused management summary plus a deeper layer that connects data → insight → next move for every recommendation – something the team can actually use to decide, prioritise ideas, and start shipping ROI relevant improvements.
Results
Clear focus
The vague “something isn’t working” feeling is gone.
The team now has clearly named weaknesses – especially in mobile, login and checkout – backed by hard numbers and real user behaviour from replays.
Prioritised backlog
All high‑impact ideas sit in one ideas backlog, ranked by impact and effort.
The overloaded UI elements, the confusing login, the critical mobile steps – they’re no longer anecdotes, they’re ordered work.
Better measurability
New GA4 events now track the exact details –
inside those funnel steps that used to be a black box. Now the team can finally run proper A/B tests on their most important hypotheses.
Capability growth
The organisation has once more seen what a structured darive deep dive can surface –
and now can get ready to build that analysis and decision muscle internally with Ability Track.
Beyond the numbers:
The CEO’s initial concern about lost performance has shifted into a clearer, more constructive tension: Core problems are visible, understood, and actionable now – and the Inspiration Sprint is catalyst for turning past problems and potentials into an engine that now can start running inside the organisations Marketing team itself.
What’s next
The Inspiration Sprint was the first move from “we feel a drag” to “knowing exactly where the brakes are – and what to improve”.
Now the real work starts: Turning those issues into a recurring shipping rhythm.
Regular check‑ins, clear priorities, and test cycles in 30–60‑day intervals – powered by darive Ability Track. The company now has the possibility to start building its own improvement engine. There, data inspires decisions, and all needed skills sit inside the very own team. Thus, finally, external help becomes a choice instead of dependency.
If such problems sound familiar – strong tools, capable people, but no clear story of where value could be leaking – there are two simple next steps:
The Benchmark Check: Helps you understand, where your current data practice sits compared to what’s possible.
The Clarity Session is 20 minutes to map your journey and form first hypotheses about your biggest hidden brakes.