Introducing the darive Benchmark Check
Dec 27, 2025
Marketing has never had a bigger amount of data. Yet many CMOs still walk into leadership meetings without a credible, data-inspired story about what marketing will deliver next – and why those priorities make the business move.
If that sounds familiar, it’s not because the team is lazy or “not data-driven enough”. It’s because most organisations built reporting, not a decision rhythm.
A Fast Marketing Analytics Maturity Model Assessment That Restores Decision-Making and Action
This post introduces the new darive Benchmark Check: A short marketing analytics maturity model assessment designed to cut through the noise. Its goal is to restore this decision-making momentum, and this "let's do something worthy with this" – that is so often missing.
Table of contents
The real problem isn’t data
Here’s the uncomfortable pattern seen in mid-sized organisations: You can have GA4 (or Matomo, Adobe etc.), huge data collection, perfect data management, data integration and data governance, dashboards, agencies, and data visualization, weekly reports etc. – and still have no clear data-inspired direction.
The symptoms are obvious: Tool sprawl, slow decisions, misalignment between marketing, sales and finance, and teams stuck in firefighting mode. Marketing campaigns out of control.
And then it splits into two major data strategy failure modes: Either “we stop with advanced analytics because it’s political and messy”, or analysis paralysis – overthinking until no one commits to action.
CMOs feel this in the moments that matter: The CEO wants growth, the CFO wants confidence, and the marketing team wants to do that marketing data and analytics based, meaningful work that visibly moves the business – without another month of slides theatre. That's where the differences of maturity level get obvious.
Most maturity models teach stages. That’s fine. But a more useful marketing analytics maturity assessment needs to deliver something more valuable: It needs to create analytics strategy clarity you can act on – this quarter.
In darive language, this is “from dashboards to decisions” – moving from passive reporting to a repeatable operating rhythm that turns marketing efforts into outcomes.
So the bar isn’t “How many tools do you have?” The bar is:
- Can the team derive sharp hypotheses from existing data?
- Can the company align marketing with business and leadership expectations?
- Can you ship improvements reliably, even with limited capacity?
Because metrics inform – but smart people, good conversations, and ownership ship outcomes.
The darive Benchmark Check is a free, quick marketing analytics model maturity assessment: ~30 questions, typically completed in about 8 minutes. You’ll receive your results by email, with a clear snapshot that you can forward internally without any need of rewriting it into your corporate language.
What it measures – darives 5 key areas
The Benchmark Check scores your maturity across five darive key areas:
- Strategize
- Experiment
- Build
- Cultivate
- Repeat
These areas reflect the practical loop darive uses to turn insight into shipped outcomes – not just prettier reporting.
What you'll get - the Benchmark Checks outputs
- A benchmark score and radar-style visual snapshot of strengths and gaps.
- Tailored next steps – either self-serve, or via a free Clarity Session as a shortcut.
No tech setup is required, because this is about how the organisation operates and decides – not about installing yet another tool.
The beautiful Benchmark Check results radar chart
A maturity score is useless, if you don't use the data resulting from it. Thus, the goal is a 3‑month outcomes plan that restores confidence and momentum.
Use this simple translation table to “darify” the result into action:
| What you see | What it often means | First 3‑month focus |
|---|---|---|
| Strong data, weak direction | Activity without a North Star | Align marketing strategies to business outcomes and define decision rules. |
| Strong ideas, weak shipping | Bottlenecks with dev/agency capacity | Shrink scope, install stop/go gates, ship smaller. |
| Lots of reporting, low trust | Data quality + politics | Improve signal, make ownership explicit, reduce debate surface area. |
In every way, a good next step is about clarity: Fewer priorities, cleaner decisions, faster learning, and outcomes your leadership can actually trust in.
Is this just another audit?
No – an audit often produces recommendations; the Benchmark Check is designed to reveal how your organisation makes decisions and where momentum gets stuck.
Who is this for?
It’s built for modern CMOs – and their teams – in mid-sized organisations with existing analytics in place and growing complexity across channels, stakeholders, and silos.
What happens after I finish?
You’ll receive your result via email, and you can choose to stay self-serve or book a free Clarity Session to translate the snapshot into a practical next step.
