FREE TEMPLATE
The one page your CFO actually reads
Most marketing reporting fails because it says everything. The CMO scorecard says three things.
This is the template darive builds with every client in step one of the blueprint – yours to take and use.
Send me the scorecard
Name and email. That's it.
You're safe with me. I'll never spam you or sell your contact info. More information.
What's inside
The three numbers
Which ones belong on the page – and which ones you leave off, even though everyone keeps asking for them.
A worked example
Filled in, so you can see what a finished one looks like before you start your own.
Baseline fields
The part most scorecards miss. No baseline, no before and after. No before and after, no proof.
XLSX and PDF
Open it, rename it, take it into your next leadership meeting.
Who this is for
Mid-market marketing leaders who need to show impact to a CFO. It is not a dashboard. It is not a tool. It is one page.
Built by Thomas Gerstmann. 30+ years, 100+ organisations, 16 industries.
