Know where you stand – and where to start

Don't you want rather this?

A simple plan – that starts to turn your data into action. 

Key benefits of the darive Clarity Analysis:

• Clarity in one page 
  One CMO scorecard – that links marketing activity to business outcomes.
• Focus instead of chaos
  A prioritised backlog of high‑leverage ideas – what to do next, and what to stop.
• More impact from your existing martech stack
  No new tools – Just better hypotheses, prioritization, and adoption.
• Faster time‑to‑value
  A pragmatic 3-months-plan designed to ship – Outcomes in weeks, not months.
• Board‑ready narrative
  A CFO‑credible value case – and clear “why this / why now”.
• Less reporting chaos
  Simpler reporting and a repeatable operating rhythm – so you can ship more.
• A compact audit
  Stops analysis paralysis – and activates your team for real data-inspired momentum.
• A clear next step based on your situation
  Ability Track, or Velocity Program, or a first Inspiration Sprint.
• All this in only 2–4 weeks
   

Which steps we'll take for you

A short, focused process – designed for busy CMOs.

1. Kickoff & Alignment – Week 1

• Initial survey and preparation: Key touchpoints, existing KPI, target groups/ICP, short tech stack list.​
• Kickoff (90 min): With CMO and analytics lead (evtl. plus one from CFO/Sales). Clarify goals, target groups/ICPs, scope boundaries, stakeholders, project planning.​

2. Diagnosis – Week 1-2

• Review: Website/apps, customer journey, tech stack, dashboards and reports.​
• Aligning: KPI definition, executive expectations, wished outcomes. 
• ​Defogging: Data trustability, measurement gaps, reporting pain points.​
• Prioritisation: Ideas and backlog quality, decision clarity and frictions.​
• Shipping: Experiment rhythm, cycle times, risks assumption, documentation.​
• Sustainability: Processes, culture, ownership, cross‑team collaboration.​

3. Synthesis – Week 2-3

• Build the decision-critical strategy and KPI scorecard
• Build the martech + data quality overview
• Build the customer journey UX scan results
• Build the data-inspired culture and innovation check
• Build the executive-ready results and roadmap presentation 

4. Delivery – Week 4

• Exec presentation: With CMO (and optional CEO/CFO) – 60 min
• Next-step recommendation: Ability Track vs Tech-Foundation vs Inspiration Sprint.​
• Short video summary: A 5–8 minute video summary that recaps status quo, key insights, and your recommended path – forwardable for other stakeholders.

Frequently Asked Questions 

• Q: Will you recommend new tools? 
  Work is designed to create more impact from the existing stack, not to trigger a replatforming project.​
  
  
• Q: Do you implement changes? 
  No – implementation is intentionally separated into Velocity Program, while capability building is the Ability Track.
  
  
• Q: Is this just another audit or maturity model? 
  No. The Clarity Analysis is designed to produce decisions: a scorecard, a prioritized backlog, and a 30/60/90 outcome plan – plus a recommended next path (Ability Track / Velocity / Sprint). It’s built to end dashboard theater, not create another report.
  
  
• Q: Do you need access to our tools and data? 
  Not full access. We start with what’s already available (dashboards, KPI definitions, funnel numbers, reports). If deeper access is helpful, we align on a minimal checklist – no heavy implementation required.
  
  
• Q: How long does it take? 
  Typical duration is ~2-4 weeks from kickoff to executive readout, depending on availability and stakeholder complexity.
  
  
• Q: What's not included? 
  No deep-dive exploration of your actual numbers/data (→ Inspiration Sprint), no technical foundation/tracking quality setup (→ Tech-Foundation Package), no trainings or curriculum access (→ Ability Track), and no detailed hypotheses library or implementation-ready solution concepts (→ Ability Track and/or Velocity Program).
  
  
• Q: What happens after the Clarity Analysis? 
  You’ll get a clear recommendation for the next best step: - Ability Track (if you need enablement + operating rhythm), - Velocity Program (if you need execution backup), - Inspiration Sprint (if you need a small proof step first), - or “not now” with a DIY next step.
  
  
• Q: Can I share this internally with my CEO/CFO/CDO? 
  Yes – the deliverables are built for internal forwarding, and the optional Loom summary makes stakeholder alignment easier.
  
  
• Q: What if we’re not a fit? 
  Then the Clarity Analysis will still give you honest clarity and next steps. After that, we will show you which next steps we think are most important for you now. That's exactly the goal of Clarity Analysis. Then, based upon this output and recommendations, you can decide at this stop/go gate, whether you continue with darive, or not.

In case of any other questions, don't hesitate to contact us at [email protected].